The Dubai Electricity and Water Authority (DEWA) has secured prominent rankings in the latest Brand Finance Middle East 150 report for 2024, reaffirming its leadership in multiple categories. DEWA emerged as the top utility brand in the UAE and attained the second position regionally for overall brand value. Notably, the report highlighted DEWA’s exceptional performance in sustainability, recognizing it as the leading entity in the UAE for Environmental, Social, and Governance (ESG) practices.
Brand Valuation Methodology
Brand Finance’s assessment method includes an in-depth analysis of various brand attributes, with sustainability playing a pivotal role. The Sustainability Perceptions Index evaluates brands based on environmental, social, and governance dimensions, determining their influence on global consumer perceptions and brand consideration.
DEWA’s Sustainable Initiatives
DEWA stands out for its robust sustainability practices across all ESG criteria, driven by extensive investments in renewable energy and global energy transition efforts.
Factors Driving High Brand Value
DEWA’s top ranking in the report reflects its commitment to service excellence, innovation, and sustainability principles. Major initiatives like the Mohammed bin Rashid Al Maktoum Solar Park, the world’s largest single-site solar park, and the pioneering Green Hydrogen Project underscore DEWA’s leadership in clean energy innovation.
Global Sustainability Leadership
The report highlighted DEWA’s pivotal role at COP28, where it served as a Principal Pathway Partner. This participation underscored DEWA’s commitment to global sustainability goals, including achieving Net Zero emissions.
DEWA’s strong performance in the Brand Finance Middle East 150 report underscores its leadership in sustainability, innovation, and service delivery excellence. These achievements reaffirm DEWA’s role in advancing the global energy transition agenda, positioning it as a key player in the UAE and international markets.
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